Saved by Jonathan Simcoe
The Meaning and Origin of the Apple Command Key Symbol
was willing to speak on the record for this story, preferring to let the work speak for itself—and to preserve the company’s fastidiously cultivated mythology. As a result, this is a story different from any other you’ve ever read about Apple. It is an oral history of Apple’s design, a decoding of the signature as told by the people who helped crea
... See moreMax Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
When ad legend Lee Clow took the imagery from George Orwell’s 1984 to create the most iconic TV commercial of all time, almost no one watching Apple’s Super Bowl ad understood all of the references. (They’d read the book in high school, but if you want to impact a hundred million beer-drinking sports fans, an assigned high school book is not a good
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Apple didn’t invent direct manipulation—a computer scientist named Ben Shneiderman