The matter of taste — Callum Flack Design & Development

Taste seems more scarce these days, and is an increasingly differentiating trait as skills-based productivity is offloaded to compute.

If you mention taste nowadays, a lot of people will tell you that "taste is subjective." They believe this because it really feels that way to them. When they like something, they have no idea why. It could be because it's beautiful, or because their mother had one, or because they saw a movie star with one in a magazine, or because they know it's ... See more

probably the most important essay you need to read as a designer, creator, founder for the upcoming era “in a world of scarcity, we treasure tools. in a world of abundance, we treasure taste.” https://t.co/vKcr1zqKtT

Taste is some combination of design, user experience, and emotional resonance that defines how a product connects with people and aligns with their values and identity.

Taste is not some idea of good design and brand. That definition isn’t rooted in a single damn thing.

Taste is that personalizing moment, that got transferred spiritually. It’s Naoto Fukasawa’s idea of embodiment in design. It didn’t come from a vague notion of “being good”. NOOOOOOOOO it came from dropping in on that moment in life, being ready an... See more