The matter of taste — Callum Flack Design & Development

- The problem is one of content. The misconception is that without deep content, design is reduced to pure style, a bag of dubious tricks. In graphic-design circles, form-follows-function is reconfigured as form-follows-content. If content is the source of form, always preceding it and imbuing it with meaning, form without content (as if that were ... See more

Yes, there can be taste in technology. But the problem is that the majority of practitioners are not consciously trying to extend nor synthesize towards improving quality of life.

Instead we are stuck in the darkest loop of identity confirmation derivatives, in order to extract and accumulate professional status for ourselves.

Taste in technology i... See more

So, in shameless imitation of a master and tastemaker, here are my notes on “taste.”

1. To start very generally, taste is a mode. It’s a manner of interpretation, expression, or action. Things don’t feel tasteful, they demonstrate taste. Someone’s home can be decorated tastefully. Someone can dress tastefully. The vibe cannot be tasteful. The experien

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Without a person at (or near) the helm who thoroughly understands the principles and elements of Design, a company eventually runs out of reasons for design decisions … Without conviction, doubt creeps in. Instincts fail … When a company is filled with engineers, it turns to engineering to solve problems. Reduce each decision to a simple logic prob

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