The matter of taste — Callum Flack Design & Development

Changing the product domain made it easier to navigate. You can have two product development processes: Ask customers what problems they have and build for them. Or you don't ask customers anything and rely on internal product leaders' taste and judgment. Customer obsession and taste are parallel paths to product success. Some domains, like Lean St... See more

Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral. But it’s also a tangible skill that’s increasingly essential. Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it.