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The Marketplace Monetization Map: Complexity and Asymmetry
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A monetization model is good only to the extent you can make it work. Assess factors like feasibility, difficulty of customer adoption, and scalability. Make sure you can measure the data necessary to enforce the pricing. In addition, you must be able to communicate the model easily to customers and partners. Don't exclude yourself from a particula
... See moreGeorg Tacke • Monetizing Innovation: How Smart Companies Design the Product Around the Price
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- Advertising
- Pay per use / pay per transaction — whether fees for usage tiers, or transaction commissions, this has long been a great revenue model for marketplaces, as it aligns the business with increasing transaction activity
Giff Constable • Designing Revenue Models | giffconstable.com
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Marketplace: network where money/transactions flow between two or more sides with distinct groups of users on each side; successful marketplace where supply and demand are attracted to the same place
Future • All about Network Effects
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Of course, there’s a downside to this ad-driven model. 3-sided marketplaces are less durable than 2-sided ones. Why? Because for the content, attention is demand. When the advertisers “steal” part of the attention, the core marketplace gets less of it and becomes weaker.
James Currier • Media Marketplaces and the Future of Digital Media
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Services-oriented marketplaces (e.g. FVRR, UPWK) primarily match supply and demand in services provided by humans. Because humans in a given field and market require a certain pay rate, less flexibility exists with respect to lowering the cost of a transaction (other than typical geo-based labor arbitrage). Instead, these marketplaces put an emphas... See more
Alex Taussig • Firehose #194: ⚖️ Operating leverage. ⚖️
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