The Marketing Blueprint: Lessons to Market & Sell Anything

Every day, we all try to get people to adopt behavior, and this, my friends, is the essential function of marketing and, thus, the focus of this book.

the best marketing we encounter we don’t even think of as marketing. Your home is filled with products you love, and it’s unlikely you remember the marketing material that led you to buy those products. This makes your job here more difficult because you have to ignore all the examples of marketing that readily come to mind—the icky examples—and em