The man who discovered media codes and how to resist them

Don’t just look at what’s being expressed. Look at the ways it’s being expressed. And then Postman says: Don’t just look at the way things are being expressed, look at how the way things are expressed determines what’s actually expressible.” In other words: The medium blocks certain messages.

This is anything but an argument against technology, were such a thing even coherent. It’s an argument for taking technology as seriously as it deserves to be taken, for recognizing, as McLuhan’s friend and colleague John M. Culkin put it, “we shape our tools, and thereafter, they shape us.”

“Media scripts humans just like code scripts machines. Own a media corporation or be owned by one”