The Machine: A Radical Approach to the Design of the Sales Function
Once you innovate a process and quantify its impact on your business, once you find something that works better than what preceded it, once you discover how to increase the “yeses” from your customers, your employees, your suppliers, and your lenders—at that point, it’s time to orchestrate the whole thing. Orchestration is the elimination of discre
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Defining the Three Elements of the Sales Methodology: The Buyer Journey, Sales Process, and Qualifying Matrix
Mark Roberge • The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Decide and Deliver: Five Steps to Breakthrough Performance in Your Organization
amazon.com
High-level insight
Most companies do not operate in ways they realize their vision by continuously aligning business goals with customers' needs and pain points. Product teams need to be aligned on business objectives and be allowed to operate at an initiative level to impact those objectives.
Author describes different processes to set product team ... See more
Most companies do not operate in ways they realize their vision by continuously aligning business goals with customers' needs and pain points. Product teams need to be aligned on business objectives and be allowed to operate at an initiative level to impact those objectives.
Author describes different processes to set product team ... See more
Melissa Perri • Escaping the Build Trap: How Effective Product Management Creates Real Value
