The Little Blue Book: The Essential Guide to Thinking and Talking Democratic
He recommended I read the book Words That Work, written by Republican political strategist Frank Luntz. It’s brilliant. Matt added, “If someone likes that book, then I might point them to George Lakoff. He has a great seminal work from the 1980s called Women, Fire, and Dangerous Things.” He loves books about framing and language.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
In addition to noting the importance of terms that push emotional hot buttons—in the United States, phrases such as “socialist,” “free market,” “bureaucracy,” and “national security”—persuasive language that produces support for you and your ideas is language that promotes identification and affiliation.
Jeffrey Pfeffer • Power: Why Some People Have It—and Others Don't
In his book Dream: Re-imagining Progressive Politics in an Age of Fantasy, Stephen Duncombe wrote that ‘unless progressives acknowledge and accept a politics of imagination, desire and spectacle, and most important, make it ethical and make it our own, we will bring about our “ruin rather than preservation”.’