The Levitan Pitch. Buy This Book. Win More Pitches.

Every presentation must include Wow! Moments. What’s a good number? Two? OK, maybe three

We know from agency selection research that clients want to know that your agency understands the importance of measurable results and ROI.

Oh, the pitch website. Why not have a dedicated password protected pitch microsite that also works on mobile devices? Include the presentation and other materials for the client. Use a platform like Cargo to build the website. Maybe tie the website into an email program that incites the client to visit the site to see something new every day.

group, as a whole, needs to demonstrate an understanding of the client group’s challenges, a commonality of purpose, matching emotional commitment (passion), empathy for shared problems, and a common language.

Use a SWOT analysis to determine your agency’s strength’s, weaknesses, opportunities, and threats related to this pitch, including the competition.

Agency selection is hard work for clients. They know that poor decisions at the beginning of the pitch process will lead to selecting the wrong agency and will therefore cost time, money and possibly delay the market share gains they need. CMOs want to look like they are making the right decisions. New CMO’s need to look sharp fast.

should include multiple copies of the presentation for the client and others in their organization that might not have been in the room.

It needs to be rehearsed like a tight jazz ensemble. The junior people can present, just make sure that what they say is clear and adds value.

The leave behind should provide detailed answers to any client questions asked in their pitch request