The Levitan Pitch. Buy This Book. Win More Pitches.

What isn’t similar are your ideas and your personality.

the big one: The leave behind should act as a physical or digital representation of the agency brand to demonstrate your creativity.

agencies ultimately win or lose based on interpersonal chemistry and corporate culture alignment.

Each question has three answers ranked from 0 to 3. There is also a bonus question related to incumbency. If your total score is over 10 then you have no choice but to go for it. A 4 to 9 score is where you will have to use your gut and personal experience to make the decision. 3 or less and I’d think hard about ditching the pitch, and instead, tak

The only way to not make a critical mistake is to be very conscious of what your mistakes might be ahead of the sales call – study them, trash them, and practice for success.

presentation book Resonate by Nancy Duarte.

“Practically every consultant, or 96% of the sample, pointed to “chemistry” as the key factor for winning. But what exactly is chemistry? Generally speaking it is simpatico between the client and agency teams.”

“Make the client an offer they can’t refuse.” In this case it might be a BHAG offer wrapped in a chutzpah sandwich.

The best situations for performance-based compensation are where the agency or agencies are responsible for direct response. This is increasingly common in the digital domain where consumer behavior can be tracked and the agency rewarded with significant bonuses for delivering increased leads or sales and reducing the cost per acquisition.