The Levitan Pitch. Buy This Book. Win More Pitches.

Create an agency presentation development checklist right now. Everything you do will flow from that. Don’t forget any elements. Assign responsibilities to all items. Use my playbook checklist as a start.

Every presentation must include Wow! Moments. What’s a good number? Two? OK, maybe three

Make sure you reference your leave behind document more than once during your presentation so that it has direct value and becomes a must read.

Research shows that establishing similarity between people is a critical component of chemistry. A few other core components are mutual trust, empathy, being non-judgmental, and effortless communication.

Perform a pitch SWOT. Use a SWOT analysis to determine your agency’s strength’s, weaknesses, opportunities, and threats related to this pitch, including the competition. It will help you objectively determine what agency attributes to highlight and which weaknesses need some tender care. Think like the client. 6. Write a pitch Creative Brief. You w

Use a SWOT analysis to determine your agency’s strength’s, weaknesses, opportunities, and threats related to this pitch, including the competition.

Watch Nancy’s TEDx video that presents her sparklines analysis of how Steve Jobs introduced the iPhone. Watch for what she views as Job’s top four dramatic techniques: repeatable sound bites, shocking statistics, evocative visuals, and memorable dramatization.

think of presentation elements as acts in a play.

Cases are the perfect presentation tool to prove that you dig results.