The legacy of Swiss design and how On is writing a new page in its history
It's Nice Thatitsnicethat.com
The legacy of Swiss design and how On is writing a new page in its history
Design has evolved to meet the challenge of the new relationship between people and the material goods they need. Today, designers — artisans, manufacturers, engineers, architects — think far beyond the way things look. Comparing pre-industrial design to post-industrial design with a picture is absurd. Critiquing a modern object based on its appear... See more
Beauty in the machine: post-industrial design
The first school is represented by “classic designers,” such as my friends Dieter Rams and Kenji Ekuan, the late Ettore Sottsass, Jr., Mario Bellini, and Jonathan Ives. These designers can run their own studios or be corporate stars. Ten or fifteen years ago, I would have included myself in this group. This school’s approach to design is both logic
... See moreHartmut Esslinger • A Fine Line
There are lot of different ways to define great design, but this display of obsessive care over the things that “no-one asked for” is probably my favourite. More than a little neurotic and almost never making financial sense, this desire to go further than required has always seemed to me so noble, a pure expression of the deferred love contained w... See more
Ben Strak • Nobody asked for this
Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
amazon.com
The distinction between design as mindset versus output matters more than ever—whether you are a designer or not. As AI reshapes how we create, we face uncertainty about which human capabilities will endure and which will transform.