In her piece about Trump as a “podcast bro,” Tressie McMillan Cottom notes that “if you tune out their words (and who among us doesn’t tune out when listening to a podcast) you are still consuming the cadence and texture of the podcast bro style.” That texture remains the same regardless of the content or its political valence; McMillan Cottom

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As the Internet became an always-on, mainstream phenomenon, however, it also reverted to the mean. Influencer culture happens at scale. It’s not about finding the bizarre nooks and crannies of weird, but reaching as many people as possible. Hit counts and numbers of followers are all that matter. It is about getting bigger, rather than smaller.... See more