The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
The context of The Lean Entrepreneur is an iterative, customer-centric, data-informed business development approach in the face of market uncertainty.
Brant Cooper • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
this book is likely less than optimal for these market segments: Small-business founders who are starting companies for which there is already a known model—Typically these are the types of businesses found in malls: dry cleaners, retailers, franchises, and so forth. Lifestyle business owners—If you’ve already built your business and are generally
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scaling a startup is more expensive. That’s because as more and more of these startups exist, they start to saturate the best online distribution
Brant Cooper • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
the stuff you’re willing to work hard at is your passion.
Brant Cooper • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
Don’t follow your passions; follow your effort. It will lead you to your passions and to success.
Brant Cooper • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
solve human problems. These are problems that the best technology in the world cannot solve; problems for which symptoms can be addressed, but not the actual cause; problems caused by the tendency of imperfect humans to do very human-like things.
Brant Cooper • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
linchpins: A term coined by Seth Godin to describe the “indispensable employee” who “brings humanity and connection and art to her organization.”
Brant Cooper • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
specific constituency, and we think that’s great. But they are, at the same time, likely limiting the size of the opportunity.
Brant Cooper • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
Vandergriff argues for a more decentralized system capable of deploying an army that “embraces creativity, risk-taking, and flexibility while encouraging professional service.” Over the past five to six years, the Army has adopted what it calls Outcomes-Based Training & Education (OBT&E) with the objective of developing soldiers who are ada
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