The Leadership Campaign

Agendas were very, very simple: 1. What are we doing wrong? 2. What are we doing right? 3. What are we doing next?

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

simplicity but universality of the famous Johnson & Johnson Credo, a 342-word document written in longhand by Robert Wood Johnson, son of one of the company’s founders, over seventy years ago. You can find it on the company’s website at the “Our Credo Values” page: We believe our first responsibility is to the doctors, nurses and patients, to m

Global Executive Group (GXG) in Atlanta. It’s a terrific service group for leaders and rising leaders in corporations.

The legendary Patty McCord, who was chief talent officer at Netflix for fourteen years, has made a great point about your top and bottom 3%. Her lesson about the top 3% is that the best perk you can give them is more “3%-ers” to work with and have around. She found that all of the formal policies of most HR groups in global corporations are written

remember, for the people who work for you, recognition is just as important as reward. Create some Heroes of the Revolution.

Simplicity in vision, strategy, communications, and action is what makes for focus of meaning, focus on the customer, and focus on the customer’s problems. That’s why we favor a single core strategy. Developing it is the key to creating a winning campaign in politics, business, or warfare.

Strategy is the why of an organization or an operation, and tactics are the how. Another way to put it is that strategy is the overall plan, and tactics the means by which the plan is implemented.