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The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
Simplicity is the love child of two of the most powerful forces in business: Brains and Common Sense.
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success
Simplicity is an open book. The concept has to be quick. The customer has to get it in a second—like “phone, Internet, and iPod, all in one.” Customers need to be able to pick it up and start using it instantly. Most important, it has to improve our lives by an order of magnitude over what’s already available or create an entirely new category by i
... See moreKen Segall • Insanely Simple: The Obsession That Drives Apple's Success
The Laws Of Simplicity by John Maeda –
Rohit Bhargava • Non-Obvious 2017: How To Think Different, Curate Ideas and Predict The Future
THE DISCIPLINED PURSUIT OF LESS Pauses to discern what really matters Says “no” to everything except the essential Removes obstacles to make execution easy
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Conspicuous simplicity will no doubt create its own strange loops: say, interfaces so streamlined that they insult the intelligence of users, or a house so orderly that it can no longer be comfortably lived in. I am not saying we have reached the end of history here, but if conspicuous simplicity becomes the dominant status game, I expect the futur
... See moreRichard Meadows • Optionality: How to Survive and Thrive in a Volatile World
At some point in every project I work on, I find myself recommending that the creator take the time to consult the book The 22 Immutable Laws of Marketing. The first seven laws of this classic marketing tome deal with the art of positioning and packaging. Not branding or style, but something deeper and also broader.