
The Law of Displacement Speed & Leveraging Artifacts of Humanity

AI now promises results without the reckoning, but frictionless creation leads to weightless rewards. No one dreams of merely pushing a button to generate their magnum opus. The struggle is what makes it count, what gives it weight.1
Anu Atluru • Make Something Heavy
The “story” behind the work becomes more important and front and center. As any art collector knows, the fine art world is as much (nah, more!) about the story than it is about the paint on a canvas. Within a gallery, a piece is valued based on its lineage, its originality, and the trials and tribulations of the artist. A replica of a pricel
... See moreScott Belsky • Creating in The Era of Creative Confidence
In the era of infinite creation and consumption, it’s not the technicality of individual works but the authorship of aesthetic frameworks through them that matters. Authoring an iconic aesthetic—creating, coining, and embedding it in culture—may be one of the last defining acts of human creativity. The aesthetic is the art now. The aesthetic is the... See more
Anu Atluru • Aesthetic Warfare (and the Power of Coining an Aesthetic)
In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.
They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is pl... See more
They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is pl... See more
Sari Azout • The End of Productivity
The determinants of value for a product will no longer be scarcity or utility. They will be affect, sentimental taste, personal idiosyncrasies, and craftsmanship.
Tiago Forte • The Heart Is the Bottleneck
The history of progress is the continued commoditization of once-scarce things.
Commoditization is the mechanism of compounding . It’s only by turning previously rare and unwieldy things into building blocks that we can build bigger and bigger things.
Its biggest beneficiaries are those who recognize what’s becoming commoditized and what will become... See more
Commoditization is the mechanism of compounding . It’s only by turning previously rare and unwieldy things into building blocks that we can build bigger and bigger things.
Its biggest beneficiaries are those who recognize what’s becoming commoditized and what will become... See more