The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation

Matching McDonald's accomplishment-and that of every other organization that creates value across the knowledge funnel-requires two very different activities: moving across the knowledge stages of the funnel from mystery to heuristic and heuristic to algorithm and operating within each knowledge stage of the funnel by honing and refining an existin

no single organization has the resources to conduct all the necessary experiments on its own, managers seek avidly to learn about each others’ attempts, results, and reflections.