
The Key to Slowing Traffic is Street Design, Not Speed Limits

Street design dictates how fast people drive and how safe they feel. A wide, straight road invites speeding, regardless of the posted limit. Narrower lanes, tighter corners, and visual cues like trees and streetlights naturally slow traffic.
What Does It Mean When a Prank 60 Mph Sign Goes Unnoticed?

Basically, once you hit a comfortable 65 or 70 on the road, don’t bother. That’s enough. It’s a waste of time because the risk you encounter—the risk you incur on yourself, the risk you effectively impose on other people by going any faster—is utterly pointless in terms of time saved.
Rory Sutherland • Are We Too Impatient to Be Intelligent?

