The Kardashians' Star Has Begun to Fade. Is It on Purpose?
The Kardashians took Oprah’s playbook and applied it to the Internet.
Rex Woodbury • The Business of Fame: 1920-2020
Media should take cues from sports teams, which intimately understand how spotlighting and retaining stars is crucial to building a popular franchise.
Josh Constine • The power shift from publishers to personalities
As with branding, celebrity isn’t about complexity, but about offering up an enticing package that the largest number of people can understand with the smallest amount of effort.