The Kardashians' Star Has Begun to Fade. Is It on Purpose?
The Kardashians took Oprah’s playbook and applied it to the Internet.
Rex Woodbury • The Business of Fame: 1920-2020
The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every... See more