The Jobs to Be Done Playbook

When Coffee and Kale Compete: Become great at making products people will buy

Alan Klement

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough ... (Marketing/Sales/Advertising & Promotion)

Anthony Ulwick

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Muito Além da Sorte: Processos Inovadores para Entender o que os Clientes Querem (Portuguese Edition)

Keren Dillon

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Well-Designed: How to Use Empathy to Create Products People Love

Jon Kolko

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INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

Marty Cagan • 2 highlights

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