The Invisible Intersection of Category Design and Lean Startup
Today, design for emergence—made profitable by SaaS—supports an enormous market of left-behind long-tail users.
Kasey Klimes • When to Design for Emergence
Arc is taking on legacy web browsers with design and brand as core selling points. Tools like Linear, a project management tool for software teams, are just as known for their principled approach to company building and their heavily-copied landing page design as they are known for their product’s functionality.4 Companies like Arc and Linear build... See more
Anu Atluru • Taste Is Eating Silicon Valley.
Reimagining Design: Unlocking Strategic Innovation (Simplicity: Design, Technology, Business, Life)
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Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
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