The Invisible Conversation (Attention & Value)
Picture this: one of your subscribers, sitting in a cubicle, checking their inbox, excited to see your latest article or newsletter. If you can create content that brightens their day, your content will become a powerful income source.
Mark Thompson • Content Infotainer: Transform Your Content And Build ALoyal Audience (Content Marketing In The Real World)
You don’t have to be self-consciously “edgy” or stand out; you simply have to be yourself and keep advocating for the ideas that matter, thus creating the value you aim to bring to the world.
Nilofer Merchant • The Power of Onlyness
I've coined a new theory of the Internet in 2025.
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the Int... See more
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the Int... See more
Scott Stillman • Will Mannon on Substack
As people’s gazes continue to fall to their screens and communication is truncated into bite-size text messages, the human beings who can still hold the attention of an audience and teach and speak in an entertaining way possess enormous power.
Dan Kennedy • Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
The bigger you build your library of content, especially when your content is more timeless than timely, the more you can continue to engage your audience well into the future.