Platforms are now scrambling to compete as “creator platforms”, with a lot of effort poured into ensuring that content can generate real economic value for creators, either by paying for it themselves or by helping the audience pay.
"creators" have been around for a long time - ever since there's been social media platforms
But there's something new:
"Creator-led" platforms, where roadmaps, monetization, and policies are aligned to support them from first principles
Why the evolution?
Creator centric platforms are at an advantage to beat traditional finance to adapting to the capital needs of creators. They have unique insight into the pipeline and revenue data that traditional financial institutions don’t have and don’t understand.