The Internet Rhymes: Lessons from the Evolution of Social Media

The 2000-2020 internet social has been dominated by a handful of players: Facebook, Twitter, Pinterest, Instagram. Yet will it remain exactly as it is ? Most likely no. The Internet Social landscape is undergoing a major change: Decentralization. Momentum is shifting from internet giants to micro-communities.

The social internet was frozen in place only a few months ago — ruled by incumbents, governed by existing behaviors, feeling overly promotional, and slowed by lack of appetite or need for something new. Now the ice has broken and new social experiences are being invented daily, at work, in virtual classrooms, and in our personal lives. Driven by th... See more

The internet of today is a battleground. The idealism of the ’90s web is gone. The web 2.0 utopia — where we all lived in rounded filter bubbles of happiness — ended with the 2016 Presidential election when we learned that the tools we thought were only life-giving could be weaponized too. The public and semi-public spaces we created to develop our... See more