For the most part, Web 1.0 was a fairly lonely experience – both for homesteaders & visitors. There was a lot to see, but there wasn’t that much to do.
I’ve recently begun to visit the internet. There, I’ve found cement, metal gates, water tanks, miles of solar farms, buzzing wires, fiber optic trenches, and towers. Data centers, often hidden from the everyday ‘user,’ house rows of blinking servers containing the vast contents of our digital lives. Inside these electronics lie conductive materials... See more
Internet people like to talk about “the stack,” or the layered architecture of protocols, software and hardware, operated by different service providers that collectively delivers the daily miracle of connection. It’s a complicated, dynamic system with a basic value baked into the core design: Key functions are kept separate to ensure resilience, g... See more
Thanks to this powerful data network effect, Google was able to move down the stack. Google wasn’t “just a website” anymore, it became an aggregator that commoditized all other websites and made them layers on top of Google’s.