True online counterculture is rejecting social media altogether. It’s leaving your subreddit and teaming up with a bunch of other people to set up an independent forum, yelling “fuck you to spez” in the process. Counterculture is spending time making zines and sending them out to 10 people across the globe, rather than posting shorts on fucking... See more

One major benefit of subcultures is that they open up necessary space when the mainstream becomes too crowded. Now, thanks to the internet, everything is supposedly a subculture—the mainstream has supposedly broken into a thousand fragments. One would assume this creates more room for everyone to spread out, literally and figuratively, but even

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As the internet continues to decentralize culture, letting us choose which streaming services and video games and social media we want to base our lives around, some of the most intoxicating new music is coming from these tiny SoundCloud pockets, which you can only access if you already know to look there. This is music you won’t find in mainstream... See more