Onboarding Web3's next billion users will require thinking from first principles, encouraging exploration, abstracting complexity, prioritizing usability, and clearly demonstrating value. Figuring out what matters to the people it should matter to.

One of my steadfast beliefs for web3 is that it needs to be (mostly) invisible to your everyday person. No one wants to understand what a blockchain is, or try to parse out the difference between fungible and non-fungible. I wrote about this in Most People Won’t Know Web3 Exists. This is especially true for a consumer-facing crypto media company.