The Inside Story of Relaunching Monzo Plus

the story-driven company is responsive to customers and prioritises having a clear sense of purpose and identity. It makes little reference to the competition and is intent on creating an impact.

Here’s another example of where a single-threaded leader and team helps. I was accountable for the financial performance and overall health of the affiliates business. Our team had virtually all the resources required to launch this feature: we had software engineers and product managers to build the feature; and we had our own customer service rep