How a Sleep Tracker Became the Hottest Device of the Pandemic

In the last 10 years there have been mobile apps and smartwatches and bed straps that promise to capture how well we are (or aren’t) sleeping.

Oura is part of a growing industry worth an estimated $70 billion devoted to helping us sleep better. It includes weighted blankets, health optimization sites like Huffington’s Thrive Global, and sleep tracking tech. Big tech companies have already shown interest in the market. Apple acquired sleep tracker Beddit in 2017 and a year later, Google’s ... See more

Simple devices can help us improve our health. Using a Continuous Glucose Monitor (CGM) opens up a world of data. You can see which foods spike your blood sugar, and using a system like Levels, make healthier decisions. It’s simple but powerful.

Pioneered by innovators like Calibrate (metabolic reset program) and Levels (metabolic monitoring device), we foresee metabolic health to be an area of increasing interest moving forward for both individuals struggling with weight-related challenges and those simply seeking to optimize their overall wellness.

One of the areas I am most passionate about as an investor and consumer is “precision wellness” — the shift from products focused on content and community to those which also incorporate deeper tech elements like passive and more accurate biometric sensing, smarter algorithms employed to drive precision treatment and nutrition, more immersive exper... See more