So I think Facebook runs into the challenge of, "Okay, we're trying to shift people into stories, we're trying to shift people into the marketplace, we're trying to get people to use messenger and build this WeChat-like ecosystem within our messaging product. But our Feed makes so much money, it's on autopilot right now, so how do we make that... See more

In this way, Instagram, and not Amazon, is building the closest analog to China’s Tmall with a collection of modern and luxury goods that appeal to younger and more affluent audiences. Facebook is building the anti-Amazon. Mosseri and team have developed a resource that serves as a marketing engine and audience development tool. They’ve taken... See more