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The inside story of Facebook Marketplace
The first major learning that emerged from this research is that, with the exception of one company, every single marketplace that I interviewed constrained their initial marketplace to more quickly get to critical mass.
Lenny Rachitsky • How to Kickstart and Scale a Marketplace Business
Marketplace: network where money/transactions flow between two or more sides with distinct groups of users on each side; successful marketplace where supply and demand are attracted to the same place
Future • All about Network Effects
The first step of a two-sided marketplace — and the first thing to measure — is your ability to create an inventory (supply) or an audience (demand).
Alistair Croll • Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))
Almost every large marketplace company is built on an underutilized asset, whether that’s unused real estate in the case of Airbnb, a car that’s sitting idle for Uber, or unused time for many labor marketplaces. Marketplaces allow owners of these idle assets the ability to monetize them more efficiently as the network grows larger.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
And then eBay started pitting sellers against each other, as you're trying to please buyers more. And as they went down this path of optimizing for getting rid of friction, they killed what made the place so uniquely magical. And eBay's still around, obviously, but it is not on the pulse of commerce like it used to be. So that was a model of sellin... See more