I like to refer to the lifecycle technology map found in The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail by Clayton Christensen.

These successful practitioners have in common their apparent understanding—whether explicit or intuitive—of both their customers’ trajectories of need and their own technologists’ trajectories of supply. Understanding these trajectories is the key to their success thus far. But the list of firms that have consistently done this is disturbingly shor