Disruption Clayton Christensen defines disruption in his classic book The Innovator's Dilemma. Disruptive technologies are cheaper than existing ones, perform poorly under dominant standards, but are superior in a way existing markets do not need. During his research, new players repeatedly disrupted the market by introducing smaller disk drives... See more

Disruption, as theorized by Clayton Christensen in the early 1990s, is a process by which a startup offers a lower-cost product that performs worse along standard dimensions of performance for a small subset of customers outside of the mainstream. The product gets adoption, though, because it performs better on a new dimension of performance that... See more