The shift isn’t just about the aesthetic, it’s structural. As loneliness become endemic and public life becomes performative, people seek spaces with intention, coherence, and shared values. Curators, whether they’re running book clubs, shaping playlists, hosting salons, or steering micro-communities, they are steeping into a vacuum left by... See more

A curator’s authority comes not from personal relatability, but from perspective, context, discernment, and intellectual labour that has since been lacking in recent social media years. That authority is epistemic, not interpersonal as they reduce cognitive load and sort signal from noise. In other words, they cannot credibly hawk sheet masks or... See more

Unlike influencers, curators do not lead with self-exposure, but with interpretation. A curator’s authority comes not from personal relatability, but from perspective, context, discernment, and intellectual labour that has since been lacking in recent social media years.

Curation has historically emerged at moments when institutions failed to provide coherence. Salons rose when the Church and monarchy lost epistemic control; DJs rose when record labels could no longer define taste; curators rise today because algorithms are riddled with decision fatigue, influencers are intrinsic to their own needs, and the... See more