The Influencer Industry: The Quest for Authenticity on Social Media
At the same time, we are witnessing the growth of influencers in more business and intellectual spheres. Their playground? Substack, Roam Research, Notion, Gumroad, and so on, which is a change from the Instagram sparkles and glitter decorum.
Marie Dolle • "Celebrity Thinkers": internet's new icons
What has become more and more clear to the non-influencer social media user is that things aren’t what they seemed. Influencers aren’t out to “influence” their “followers” in a positive way — they’re looking to “influence” them to purchase material goods from brands that are willing to pay them enough to advertise. Influencers are more concerned wi... See more
Mike Raab • Forget Influencers—The Future is Curators
If an internet celebrity or content creator doesn't get paid per view, then "fans" aren't worth so much. Revenue sharing platforms like YouTube and Twitch reward influencers for having legions of casual followers who rack up ad impression. But you need a different strategy on platforms like TikTok, Twitter, Instagram, and Snapchat that don't share ... See more
Josh Constine • Why influencers are replacing fans with cults
We want work to be financially valued without compromising our integrity. We want to make meaningful work that we're proud of, not please an algorithm. We want to share work in ways that feel right to us, not compete for attention on a feed. We want to feel seen without our creativity and identities being exploited.
Severin Matusek • After the Creator Economy
It’s ultimately up to the platform to decide what type of content gets recommended, not the social graph of the person producing the content. In contrast to social media, recommendation media is not a competition based on popularity; instead, it is a competition based on the absolute best content. Through this lens, it’s no wonder why Kylie Jenner ... See more
Michael Mignano • The End of Social Media
