The Infinite Game
If there are at least two players, a game exists. And there are two kinds of games: finite games and infinite games. Finite games are played by known players. They have fixed rules. And there is an agreed-upon objective that, when reached, ends the game.
Simon Sinek • The Infinite Game: How Great Businesses Achieve Long-lasting Success
Finite players play within boundaries; infinite players play with boundaries.
James P. Carse • Finite and Infinite Games
Where a finite-minded player makes products they think they can sell to people, the infinite-minded player makes products that people want to buy. The former is primarily focused on how the sale of those products benefits the company; the latter is primarily focused on how the products benefit those who buy them.