The Infinite Game: How Great Businesses Achieve Long-lasting Success

We know a Cause is just when we commit to it with the confidence that others will carry on our legacy. This

when there is a Just Cause, a reason to come to work that is bigger than any particular win,

In an infinite game, the primary objective is to keep playing, to perpetuate the game.

A Just Cause is about the future.

A Just Cause inspires us to stay focused beyond the finite rewards and individual wins.

felt like they were a part of something bigger than themselves.

The true value of an organization is measured by the desire others have to contribute to that organization’s ability to keep succeeding, not just during the time they are there, but well beyond their own tenure.

Great leaders set up their organizations to succeed beyond their own lifetimes, and when they do, the benefits—for us, for business and even for the shareholder—are extraordinary.

All these things are journeys, not events.