The Infinite Game: How Great Businesses Achieve Long-lasting Success

A Just Cause is a specific vision of a future state that does not yet exist; a future state so appealing that people are willing to make sacrifices in order to help advance toward that vision.

A Just Cause is about the future.

If there are at least two players, a game exists. And there are two kinds of games: finite games and infinite games. Finite games are played by known players. They have fixed rules. And there is an agreed-upon objective that, when reached, ends the game.

Infinite Game of business, a Just Cause must be greater than the products we make and the services we offer.

when there is a Just Cause, a reason to come to work that is bigger than any particular win,

Great leaders set up their organizations to succeed beyond their own lifetimes, and when they do, the benefits—for us, for business and even for the shareholder—are extraordinary.

Infinite games, in contrast, are played by known and unknown players. There are no exact or agreed-upon rules. Though there may be conventions or laws that govern how the players conduct themselves, within those broad boundaries, the players can operate however they want. And if they choose to break with convention, they can. The manner in which ea

All these things are journeys, not events.

To ask, “What’s best for us” is infinite thinking.