The Infinite Game: How Great Businesses Achieve Long-lasting Success

Everyone has their own WHY

Being for something, in contrast, is about feeling inspired.

Our WHY is fixed and it cannot be changed. In contrast, because a Just Cause is about something as of yet unbuilt, we do not know exactly the form it will take. We can work tirelessly to build it however we want and make constant improvements along the way.

This is how movements come to be. It starts with a few people. Their idealized vision of the future attracts believers.

Only when we can imagine in our mind’s eye the exact version of the world an organization or leader hopes to advance toward will we know to which organization or to which leader we want to commit our energies and ourselves. A clear Cause is what ignites our passions.

leaders who want us to join them in their infinite pursuit must offer us, in clear terms, an affirmative and tangible vision of the ideal future state they imagine.

A WHY comes from the past.

The reason a service orientation is so important in the Infinite Game is because it builds a loyal base of employees and customers (and investors) who will stick with the organization through thick and thin.

what we stand for.