The inevitable decline of fully open platforms

But what was good for average users was not necessarily good for creators. As social apps shifted to algorithmic feeds, that platforms gained even more control over the relationship between the creator and their audience. Creators responded to this shift by attempting to push their audiences to platforms that allowed for unfiltered connection with ... See more

Success here will come down to implementation details. The incentive structure, funding sources, size, goals, moderation approach, and community management philosophy of these networks will determine their long term viability as both businesses and communities. Whether coming at it from the angle of social media, brand, or content creator, building... See more

And yet, precisely as the platforms became more universal, they became more destructive of community. Communal in clusion relies on ex clusion: some notion of who is and is not a member of the group, and some ways of enforcing that boundary.

If you assume that the pace of change in consumer-facing Internet stays high, and that it gets more compelling over time, then in the long run the only options are a) be careful what you use, or b) accept that you're outsourcing a growing share of your decisions to product managers and growth hackers who do not necessarily have your interests at he... See more