The Individualism Myth | #241

As our economy grows steadily more unequal and unforgiving, many of us have doubled down on our fantasies, hoping that in ceaseless toil, we will find whatever it is we are looking for, become whoever we yearn to become. This, Malesic says, is a false promise.

It is a foundational assumption of our economic system that humans are at base somewhat nasty and selfish creatures, basing their decisions on cynical, egoistic calculation rather than altruism or co-operation; in which case, the best we can hope for are more sophisticated internal and external controls on our supposedly innate drive towards accumu

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We don’t yet have great ways for talking about this new spirit of collectivism. The relationship between individuals and society has always been framed as a necessary compromise: we are told we must sacrifice our personal goals for the sake of the many. But what if it’s not a zero-sum, either/or? Humans, at our best, are capable of embracing seemin... See more

And here’s the hard part. You can’t just decide fuck individualism, I’m blowing it up . You have to replace it with a better, more equitable story of who we are as a country and how we organize our society. Which, for a lot of people, would mean giving up a modicum of power. Liberal white people can loathe the effects of individualism and still ben... See more

The Problem: Heroic Individualism

Heroic individualism is an ongoing game of oneupmanship against both self and others, where measurable achievement is the main arbiter of success and self-worth, and where productivity often gets prioritized over people.

**Note:** Scarcity mindsetThis structural imperative is coupled with the cultural assumption that “our life will be better if we manage to bring more world within our reach: this is the mantra of modern life, unspoken but relentlessly reiterated and reified in our actions and behavior.” According to Rosa the “categorical imperative of late modernit... See more