The importance of being Ettore Sottsass
“The artists who were pioneering the modern movement in the visual arts looked widely for inspiration, breaking away from the old hierarchy of ‘high’ and ‘low’ that had long divided visual culture into fine art and decorative art,” said business historian Regina Lee Blaszczyk.
Ellie Howard • How the Occult Shaped Branding’s Obsession With Color

We reject the shallow conformity of the engineering mindset, the stifling constraints of form following function, the illusion of minimalism, and the monotony of linearity.
In their place, we rediscover artistic principles rooted in tangibility, natural forms, the unicity of objects, and the texture and materiality of the physical world.
We impose... See more
In their place, we rediscover artistic principles rooted in tangibility, natural forms, the unicity of objects, and the texture and materiality of the physical world.
We impose... See more