Social media’s combination of global reach,

performance metrics, platform design, content

format, and algorithmic interference have changed

how creators make for others, and how others

perceive and interact with creators' work.

The results are an eternal presence, persistent

feedback, an unrealistic expectation of virality,

harmful social comparison,

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It’s long past time that we realized these systems are not benefitting culture. Creators and consumers alike are pushed into preset formats that we may ultimately have no organic interest in. By giving in to algorithmic feeds, we are letting tech companies determine our tastes.