The Imperceptible Mechanisms of Deep Community
Social media’s combination of global reach,
performance metrics, platform design, content
format, and algorithmic interference have changed
how creators make for others, and how others
perceive and interact with creators' work.
The results are an eternal presence, persistent
feedback, an unrealistic expectation of virality,
harmful social comparison,
... See moreMatt Klein • Page Not Found
I’m not getting off TikTok. But there’s a reason why I prefer more creative mediums of self expression like Substack as a platform for brand building. It feels less like you’re feeding yourself to the algorithmic beast in hopes of achieving some ill-sought after goal
This shift has profound implications for creators. To succeed in an algorithm-driven system, they must produce work that not only fits the platform’s criteria but also generates consistent engagement. The pressure to conform stifles originality, creating a homogenized cultural landscape. Even when exceptional works do emerge, they are often drowned... See more