But then the counting started, and with it came an explosion of new information. The advent of modern sports analysis techniques means that now data is collected on every detail of every ball in every First Class or List A cricket match in the world. For many of those matches and for all internationals and major T20 leagues we also have Hawk-Eye

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Flattened, algorithmically-driven, risk-averse, accounting-based reboot culture continues to win despite the incredible diversity and eagerness of the creator economy and its long tail of choice and representation.

But despite a firehouse of hot takes, nothing much has changed over the years. Perhaps it’s gotten worse ?

In 2024, all of the Top 15... See more