✘ The Illusion of an idea - a scaled-down music industry

3LAU turns to both the streetwear and fine-art industries for inspiration, because both of those worlds invert the mainstream music-industry model of low-margin ubiquity in favor of high-margin scarcity.

In the age of streaming, listening to and enjoying music has become rooted in our personal devices. Your hand-held access to a whole virtual discography that transcends musical genres to create perfectly packed moments with relatable titles, ( Weekend Traffic Jam, Going ‘Out Out’ with the Girls ) all carefully crafted into an easily accessible pre-... See more