✘ The Illusion of an idea - a scaled-down music industry
![Thumbnail of Rise of an Anti-Algorithm Music Counterculture [Mark Mulligan]](https://s3.amazonaws.com/sublimeinternet-public-storage-production/media/images/thumbnails/curation/fdce9050851645bc9d40c26621319ec6/thumbnail.webp)
Deep-internet bubbles: How microgenres are taking over SoundCloud
nobells.blogImagine building a membership ecosystem by studying how underground music scenes create belonging.
Zoe Scaman • The Synthesised Strategist
As the internet continues to decentralize culture, letting us choose which streaming services and video games and social media we want to base our lives around, some of the most intoxicating new music is coming from these tiny SoundCloud pockets, which you can only access if you already know to look there. This is music you won’t find in mainstream... See more
No Bells • Deep-internet bubbles: How microgenres are taking over SoundCloud
