✘ The Illusion of an idea - a scaled-down music industry
As the internet continues to decentralize culture, letting us choose which streaming services and video games and social media we want to base our lives around, some of the most intoxicating new music is coming from these tiny SoundCloud pockets, which you can only access if you already know to look there. This is music you won’t find in mainstream... See more
No Bells • Deep-internet bubbles: How microgenres are taking over SoundCloud
There is an overload of music. 60,000 songs are uploaded to Spotify every day. Over 20% of those don’t get streamed even once. The ubiquitous access to almost every piece of recorded music in history has led to a paradox of choice, promoting passive and playlist-driven music consumption and creating winner-take-all effects for the biggest artists.
Yash Bagal • A New Funnel for Music
Imagine building a membership ecosystem by studying how underground music scenes create belonging.
Zoe Scaman • The Synthesised Strategist
