The Idea Factory: Bell Labs and the Great Age of American Innovation
this book is about innovation—about how it happens, why it happens, and who makes it happen. It is likewise about why innovation matters, not just to scientists, engineers, and corporate executives but to all of us. That the story is about Bell Labs, and even more specifically about life at the Labs between the late 1930s and the mid-1970s, isn’t a
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Indeed, a marketing study commissioned by AT&T in the fall of 1971 informed its team that “there was no market for mobile phones at any price.” Neither man agreed with that assessment. Though Engel didn’t perceive it at the time, he later came to believe that marketing studies could only tell you something about the demand for products that act
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Pierce had been correct in some respects about the traveling wave tube’s potential. But as he came to understand, inventions don’t necessarily evolve into the innovations one might at first foresee. Humans all suffered from a terrible habit of shoving new ideas into old paradigms. “Everyone faces the future with their eyes firmly on the past,” Pier
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He could remember, too, that as the tubes became increasingly common—in the phone system, radios, televisions, automobiles, and the like—they had come down to price levels that once seemed impossible. He had long understood that innovation was a matter of economic imperatives. As Jack Morton had said, if you hadn’t sold anything you hadn’t innovate
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Bell Labs had the advantage of necessity; its new inventions, as one of Kelly’s deputies, Harald Friis, once said, “always originated because of a definite need.”
Jon Gertner • The Idea Factory: Bell Labs and the Great Age of American Innovation
At the time of the breakup, in fact, it was widely assumed in the business press that IBM and AT&T would now struggle for supremacy. What undermined such an assumption was the historical record: Everything Bell Labs had ever made for AT&T had been channeled into a monopoly business. “One immediate problem for which no amount of corporate bu
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Why move in this direction? What kind of future did the men envision? One of the more intriguing attributes of the Bell System was that an apparent simplicity—just pick up the phone and dial—hid its increasingly fiendish interior complexity. What also seemed true, and even then looked to be a governing principle of the new information age, was that
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Colleagues often stood amazed that Baker could recall by name someone he had met only once, twenty or thirty years before. His mind wasn’t merely photographic, though; it worked in some ways like a switching apparatus: He tied everyone he ever met, and every conversation he ever had, into a complex and interrelated narrative of science and technolo
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I liked Fisk very much. But the combination of Fisk, who didn’t know a lot about what was going on in the bowels of the place, and Julius, who knew everything about what was going on in the bowels of the place, was a good combination.”