The human side of generative AI: Creating a path to productivity
mckinsey.com
The human side of generative AI: Creating a path to productivity
generative Ai - where Ai models create brand-new content like text, images, apps, and more rather than just organizing data.
Technology has historically had two countervailing effects on labor—what economists call the “substituting force,” which replaces labor, and the “complementary force,” which augments it. Generative AI optimists argue the complementary force has won out through each subsequent wave of technology. A classic example is the ATM, which should have repla
... See moreOur interfaces should facilitate prose-sculpting, meaning-architecting, memory-augmenting, and inspiration-harvesting—all grounded in sources we love and trust. Just as calculators shifted math from rote computation to conceptual exploration, AI can nudge creative work toward the things humans are uniquely good at: thinking and feeling deeply.
But t
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