The hidden cost of playing defense in marketing | MarTech
martech.org
The hidden cost of playing defense in marketing | MarTech
- The key insight here is that Paid Marketing is tricky to grow, at scale, as the primary channel. It’s highly dependent on both against external forces – competition and platform – as well as the leadership team’s psychology when things get unsustainable.
Andrew Chen • How Startups Die From Their Addiction to Paid Marketing at Andrewchen
Marketing agencies from every discipline—advertising, PR, social, SEO, content, and web—have the opportunity to evolve and play an integral role in bringing structure and meaning to the wealth of information available to businesses.
Paul Roetzer • The Marketing Agency Blueprint
Marketing is more than campaigns—it’s about focusing on the market. This is always true, but especially in the Membership Economy, where retention matters more than acquisition.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
#cmo #marketing #martech #ai #marketingautomation #cx #customerexperience | Frans Riemersma | 12 comments
Frans Riemersmalinkedin.com
- A tighter fundraising market and competition will catalyze web3 marketers to adopt a new discipline. Why? Marketing efficiency is a vital competitive advantage.