The hidden cost of playing defense in marketing | MarTech

Start building your moat now it’s not too late https://t.co/NEz8eKSZf6

- A tighter fundraising market and competition will catalyze web3 marketers to adopt a new discipline. Why? Marketing efficiency is a vital competitive advantage.

Marketing in the AI era is a game of extremes.

Average no longer cuts it. Only two types of marketers will thrive:

- Standout Creatives who craft unforgettable creative.

- Engineer-led Marketers who leverage AI to personalize and scale like never before.

Why? Software is multiplying, but distribution is shrinking. Attention is scarce, and generic is in... See more