“What we need to do now is turn our people’s energies from saving ourselves to helping to save our community.”

“Conscience,” states pioneering educational genius Horace Mann, “is the magnet of the soul.”17 George Washington called it the “spark of celestial fire” and urged that we keep it alive in our hearts.18 The word is derived from the Latin conscientia meaning “knowledge within oneself.”

Yes, leaders must sometimes make tough decisions that may negatively impact some stakeholders, but genuine leaders do so with awareness that their actions are profoundly personal to those affected. They act with compassion and kindness.

Smith understood capitalism as a system of human cooperation based on a balance of fundamental human motivations: self-interest and caring for others.

We measure success by the way we touch the lives of people. Not by power. Not by position. Not by money. Not by growth. Truly human leadership measures success by the way human lives are enriched and healed.

We seek nothing less than the transformation of the workplace from a place of stress and fear to one of inspiration and growth, from what feels to many like a miserable prison to a joyful playground.

Choosing between caring for others and self-interest is like choosing between breathing in and breathing out. Think of inhaling as taking in something from the world. Think of exhaling as giving back something to the world. We breathe in oxygen, which trees breathe out. We breathe out carbon dioxide, which the trees breathe in.

It is socially irresponsible for a business to not be profitable; a free society cannot function without profitable businesses. The quest for wealth fuels creativity, innovation, and entrepreneurship; moreover, without profits, there is no tax revenue, and without tax revenue there can be no infrastructure or public services. But, as the companies

“We committed to be a force for growth and prosperity in the communities where we live and work.”