The Hardest Thing for Founders To Be Comfortable With
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The Hardest Thing for Founders To Be Comfortable With
a huge hit can also lead to someone’s snickering at you. Most companies are so afraid of offending or appearing ridiculous that they steer far away from any path that might lead them to this result.
Phenomenologically, the experience of cringing involves a self-deprecating withdrawal, a visceral curling in on oneself, a feeling in the pit of one’s stomach that’s not quite painful, but more than a knot. Cringing is more transient and weaker than self-loathing; harsher than laughing at oneself. We cringe when we’re embarrassed and we cringe when
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